A&P Gypsies

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A&P Gypsies

Harry Horlick

Born on July 20, 1896 in Tiflis, Russia

Died July of 1970 in Cedarhurst, New York

A&P GYPSIES

NBC, 1924-1936

This early one-hour musical program featuring Harry Horlick's orchestra was first heard over WEAF New York in 1923 and was carried on NBC from 1924 to 1936. All musicians were Russian born, including Horlick, who was born in Tiflis. Beginning as a five-piece string ensemble that played Gypsy music, Hungarian and Russian folk songs, the Gypsies expanded over the years until they were a 26-piece salon orchestra playing popular music of every style. The show was always introduced by the song "Two Guitars." Early announcers included Ed Thorgensen, Milton Cross and Phil Carlin. The program title refers to the sponsor, The Great Atlantic and Pacific Tea Company, a large grocery chain. There are no complete episodes available.